Brand Strategy & Design
Build a brand that grows with your business.
You’ve heard it before: your brand is more than a logo.
It's the first impression, the story, and the experience people remember.
Whether you're just getting started or preparing for your next chapter, we'll create a thoughtful brand that reflects who you are, connects with the right audience, and gives you the confidence to grow.
Why Branding Matters
Many businesses outgrow their branding long before they realize it.
Maybe you've evolved your services, refined your audience, or raised your prices—but your visual identity still reflects where you started.
A strategic brand brings everything back into alignment. It creates clarity for your audience, consistency across every touchpoint, and a strong foundation for future growth.
Good branding doesn't just help you look professional. It helps people understand why they should choose you.
Choose the level of support that fits your next stage of growth.
Whether you're launching your first business or preparing for your next chapter, there's a branding experience designed to meet you where you are.
Mini Brand Foundation
A professional visual foundation for your business.
For newer businesses, solo service providers, or established businesses that are ready to move beyond DIY branding.
We’ll create a polished, cohesive visual identity that gives you the essentials you need to show up consistently across your website, social media, marketing, and everyday business materials.
Choose this when:
Your business is clear, but your branding feels inconsistent, unfinished, or no longer reflects the level of work you’re doing.
Includes:
Brand discovery questionnaire
60-minute strategy call
Creative direction
Primary logo
Secondary logo
Brand mark
Colour palette
Typography system
PDF Brand guide
Mini Canva Brand guide
Final logo files for print and digital
One round of revisions
Investment: $2,500
Brand Expansion
For businesses that have grown beyond the brand they started with.
Your business has changed. Maybe your services have expanded, your audience has shifted, your pricing has grown, or your current branding simply doesn’t feel like you anymore.
Brand Expansion takes a deeper look at where your business is now and where it’s heading, then builds a strategic, flexible identity around it.
Choose this when:
You need more than a new logo. You need clarity around your positioning, audience, messaging, and how your brand should show up as you grow.
Includes:
In-depth brand discovery
90-minute strategy session
Audience and competitor review
Brand positioning
Values and personality
Key differentiators
Messaging direction
Creative direction
Primary and secondary logos
Brand marks and supporting elements
Expanded colour palette
Typography system
Stock photography and image direction
Comprehensive brand guidelines
Canva Brand Guide
Final brand files
Brand launch guidance
Two rounds of revisions
Investment: Starting at $5,500
Brand + Website Experience
Build the whole thing together.
For established businesses ready for a bigger evolution, this is the complete BBB experience.
We’ll create the strategy and visual identity first, then carry that foundation directly into a custom website so your business feels cohesive from first impression to inquiry.
No piecing things together. No trying to force old branding into a new website. One clear strategy, one creative direction, and one connected experience.
Choose this when:
Both your brand and website feel disconnected from the business you’ve grown into.
Includes:
Brand Strategy + Identity
Everything included in Brand Expansion
Positioning and messaging direction
Full visual identity system
Comprehensive brand guidelines
Custom Website
Website strategy and sitemap
Customer journey planning
Custom Squarespace website design
Up to five core pages
Desktop and mobile optimization
Brand implementation
Inquiry forms and core integrations
Basic SEO setup
Page titles and meta descriptions
Accessibility best practices
Google Search Console setup
Domain connection and launch support
Website training
Post-launch support
Additional pages, e-commerce, booking systems, blogs, email marketing, and advanced integrations can be added as needed.
Investment: Starting at $10,000
How We Work
Every branding project begins with listening.
Before we explore colours, typography, or logos, we'll take the time to understand your business, your goals, and the people you're trying to reach.
From there, every creative decision is made with intention, resulting in a brand that feels authentic, cohesive, and built to last.
→ No endless revisions.
→ No guessing.
Just thoughtful strategy followed by purposeful design.
Get Inspired
Ready to Build a Brand That Grows With You?
Whether you're starting fresh, refining your identity, or preparing for a new website, I'd love to help you create a brand that feels aligned with the business you've worked so hard to build.