The other week in my Free Monthly Brandstorm Workshop I lead several ambitious entrepreneurs through a workshop all about how to build their own mini-brand guide.  This, of course, was only a 45-minute meeting where everything was high level and lacking deep strategy, BUT what it did include was the opportunity for these entrepreneurs to start seeing the benefits of creating cohesion in their branding.  I wanted to focus on the 5 Kings of a brand guide. Once you know and are comfortable with these elements, strategy or not, your business will undoubtedly start looking more professional and be set up for success. 

There will come a time in your business when you are wanting (and needing) more. You are growing quickly, and your visual representation does not match your customer service. As a small business owner, it is imperative to always put your best foot, and face, forward. When you hit this step, it’s time to develop your brand.

When you are running a small business, you often wear many hats. From business development and admin work all the way to management and sales. Somewhere in between, social media posting can get lost in the mix.

When you start your website journey an important step to talk to your designer about is setting up a “Coming Soon” landing page.