Erika Blakely
Yoga & Wellness Brand Website Design | Calgary, Alberta
Erika Blakely came to Branding by Beth looking to create a more elevated and sophisticated online presence that reflected the depth of her work as a yoga teacher, life coach and wellness leader. As her community continued to grow and wellness retreat experiences expanded, she recognized the importance of creating a stronger brand foundation that could connect with like-minded communities both locally and internationally.
Project Snapshot
Industry: Wellness, Yoga & Coaching
Location: Calgary, Alberta
Services: Website Design • Email Marketing Design • Social Strategy • Brand Coaching • Creative Direction
Platform: Squarespace
The Challenge
Erika needed a digital presence that felt more aligned with the quality and evolution of her work while supporting future growth opportunities. The challenge was creating an online experience that balanced sophistication with accessibility while building stronger consistency across multiple platforms and audience touchpoints.
The Strategy
We focused on creating a modern and intentional website experience designed to strengthen connection and communicate Erika's offerings with clarity. Alongside the website build, we implemented branded email marketing systems and provided additional social and coaching support to help create stronger consistency throughout her broader brand ecosystem.
Mood Words:
Sophisticated • Intentional • Grounded • Welcoming • Elevated • Connected
The Outcome
The result is a cohesive digital presence that better reflects Erika's growth and leadership within the wellness space. With a stronger foundation in place across her website, marketing systems and brand strategy, she now has the tools to continue expanding her impact and confidently connect with her evolving community.
Scope of Work:
Website Design • Email Marketing Design • Social Strategy • Brand Coaching • Creative Direction
“Hiring Beth was one of the best decisions I could have made to build my business. She was so easy to work with and truly took my vision and built my entire brand around it. She is so well-rounded and has so much knowledge and experience in branding, I felt from our very first phone call that I was in good hands. I plan to continue to work with Beth as my business grows.”
