Pacific Rental Equipment
Equipment Rental Brand Identity & Website Design | Florence, Oregon, United States
Pacific Rental Equipment came to Branding by Beth during a period of exciting growth as their community-based business continued gaining momentum. As demand increased, they recognized the need for a stronger brand identity that would help them stand apart within the equipment rental industry while creating a more modern and memorable presence.
Project Snapshot
Industry: Equipment Rental & Construction Services
Location: British Columbia
Services: Brand Identity • Merchandise Design • Website Design • Creative Direction
Platform: Squarespace (website in development)
The Challenge
As a growing business entering a competitive market, Pacific Rental Equipment needed a brand that felt recognizable, approachable and distinct from more traditional machinery-based companies. The challenge was creating an identity that communicated professionalism while preserving the energy, community values and personality behind the business.
The Strategy
We developed a bold and modern visual identity inspired by the natural landscape surrounding the business and the local community they serve. Through intentional colour choices and custom brand elements, including a logo system inspired by both place and product offerings, we created a memorable identity designed to stand apart within the industry. Brand development extended into merchandise and supporting materials that reinforced their fresh and approachable positioning.
Mood Words:
Bold • Community-Driven • Modern • Approachable • Rugged • Energetic
The Outcome
The result is a stronger brand foundation that positions Pacific Rental Equipment with greater confidence and recognition within their market. With a cohesive visual identity and an evolving digital presence, the business is building a stronger platform to support continued growth, visibility and future customer engagement.
Scope of Work:
Brand Identity • Merchandise Design • Website Design • Creative Direction
“Beth created our branding and website and we couldn’t be happier with her work. Not only did she create a unique beautiful visual brand, but she gave our brand a voice. The voice was so on point, even my husband was flabbergasted. Beth is professional, patient, organized and timely. We are so thankful to have found her. She is one of the best investments we made for our business. I couldn’t recommend her enough!”
