Primitive K9
Pet Brand Identity & E-Commerce Website Design | Canada

Primitive K9 came to Branding by Beth at a pivotal stage of growth when a passion project and side business quickly evolved into a full-time venture. Entering a highly competitive market, they recognized the importance of building a recognizable brand and creating a stronger digital presence that would support long-term growth and establish credibility.

Project Snapshot

Industry: Pet Products & E-Commerce
Location: Canada
Services: Brand Identity • Packaging Design • Website Design • Email Marketing • Marketing Materials • Creative Direction
Platform: Squarespace E-Commerce

The Challenge

Primitive K9 needed to move beyond a "side hustle" appearance and develop a more cohesive and professional brand experience. The challenge was creating a visual identity and online store that could support a growing product catalogue while creating stronger recognition and trust among customers.

The Strategy

We began by developing a bold and memorable visual identity inspired by the brand's primitive roots and personality. Through logo development, packaging and supporting marketing materials, we created a consistent brand system designed to stand out across both digital and in-person experiences. Website strategy focused on building an organized and user-friendly e-commerce experience capable of supporting over 100 handmade products while simplifying the buying journey.

Mood Words:
Bold • Primitive • Playful • Adventurous • Memorable • Confident

The Outcome

The result is a cohesive brand and e-commerce experience that supports Primitive K9's continued growth while creating stronger confidence and recognition across every customer touchpoint. With an intuitive online store, automated marketing systems and a refined visual identity, the business now has a scalable foundation designed for future growth.

Scope of Work:
Brand Identity • Packaging Design • Website Design • Email Marketing • Social Media Templates • Print Signage • Creative Direction