Timberwolf Outdoor Living
Outdoor Living Brand Identity & Website Design | Calgary, Alberta

Timberwolf Outdoor Living came to Branding by Beth ready for more than a visual refresh — they were ready for a complete transformation. Formerly operating as Pattison Construction, the team recognized that their existing name and brand no longer reflected the quality of their craftsmanship, professionalism or the experience they delivered to clients. They were looking for a brand that felt as strong and intentional as the work they create.

Project Snapshot

Industry: Outdoor Living & Construction
Location: Calgary, Alberta
Services: Naming • Brand Strategy • Brand Identity • Website Design • Creative Direction
Platform: Squarespace

The Challenge

Their previous brand had become limiting and no longer represented the level of expertise, care and premium service behind their work. The challenge wasn't simply updating visuals — it was creating a brand foundation that would support future growth, build trust and better communicate who they had become as a company.

The Strategy

This project began with strategic naming and evolved into a complete brand transformation. Through collaboration and creative trust, we developed a bold and grounded visual identity designed to reflect strength, reliability and craftsmanship. Website design focused on creating a seamless user experience while showcasing projects and establishing a stronger digital presence.

Mood Words:
Bold • Grounded • Strong • Reliable • Refined • Confident

The Outcome

The result is Timberwolf Outdoor Living — a cohesive brand and website experience that finally reflects the quality and expertise behind the business. More than a new look, this transformation created clarity, stronger positioning and a foundation designed to support long-term growth.