Inclusion Factor
DEI Consulting Brand Strategy & Website Design | Canada

Inclusion Factor came to Branding by Beth looking to create a professional and cohesive brand presence that matched the depth, integrity and impact of their work. As a Diversity, Equity and Inclusion consultancy supporting organizations in building more inclusive and psychologically safe workplaces, they needed a brand experience that reflected both credibility and approachability while supporting long-term growth.

Project Snapshot

Industry: Diversity, Equity & Inclusion Consulting
Location: Canada
Services: Brand Strategy • Brand Identity • Website Design • Creative Direction
Platform: Squarespace

The Challenge

As Inclusion Factor continued to evolve, their brand needed stronger clarity and alignment across every touchpoint. They required a strategic foundation that would clearly communicate their expertise, values and audience while creating a cohesive visual and digital presence that could grow alongside the business.

The Strategy

We began with a comprehensive brand strategy process designed to define positioning, audience segments, tone of voice and core messaging. From there, we developed a bold yet welcoming visual identity system that balanced professionalism with warmth. Website design focused on creating a seamless user experience that clearly communicated services, strengthened credibility and positioned Inclusion Factor as trusted leaders in the DEI space.

Mood Words:
Professional • Bold • Inclusive • Approachable • Intentional • Empowering

The Outcome

The result is a cohesive brand and website experience that reflects the depth of Inclusion Factor’s work while creating stronger clarity and consistency across every touchpoint. Their new identity supports trust, communicates expertise and provides a strong foundation for future growth.

Scope of Work:
Brand Strategy • Brand Identity • Website Design • Creative Direction