REROUTE
Waste Management Brand Strategy & Website Design | Saskatoon, Saskatchewan
REROUTE came to Branding by Beth looking for a complete brand and website experience that reflected their mission of making recycling and waste management more accessible, community-driven and approachable. As pioneers in the green space, their goal was to create a brand that felt modern, engaging and aligned with the positive impact they were creating throughout the Saskatoon community.
Project Snapshot
Industry: Waste Management & Community Services
Location: Saskatoon, Saskatchewan
Services: Brand Strategy • Brand Identity • Website Design • Copywriting • Creative Direction • Acuity Integration
Platform: Squarespace + Acuity Scheduling
The Challenge
REROUTE needed a brand identity and website that would help simplify an industry that can often feel confusing or transactional. The challenge was creating a visual and digital experience that communicated professionalism while making sustainability feel approachable, community-focused and easy to engage with.
The Strategy
We developed a bold and strategy-led brand identity designed to communicate energy, accessibility and impact. Through a written brand strategy and intentional visual direction, we built a cohesive system that could support growth across multiple touchpoints. Website design focused on creating a seamless customer experience, allowing users to learn about the company, connect with their mission and easily book services through an integrated scheduling system.
Mood Words:
Bold • Community-Driven • Sustainable • Approachable • Impactful • Modern
The Outcome
The result is a cohesive brand and website experience that reflects REROUTE's mission while creating stronger visibility and accessibility for their audience. With a refined brand system and integrated customer journey, the business now has a stronger foundation for growth and community impact.
Scope of Work:
Brand Strategy • Brand Identity • Website Design • Copywriting • Editing • Acuity Scheduling Integration • Creative Direction
“How can I even put how amazing Beth is into words? We are so thankful that we chose Beth to do the branding and build a website for our new business. We told her what we had in mind and she brought it to life before our eyes, better than we ever could have imagined it! I can’t thank her enough. Our new businesses branding is absolutely stunning and the website turned into such a beautiful, easy to use tool that will help our business thrive. She listens, and she does everything in her power to make your requests come to life. I am a very hands on person, and throughout all our meetings she always had a positive attitude, smile and patience with me as she taught me how to work everything. I have learnt so much from Beth and I honestly look so forward to the next time that I get to work with her. If you need a website or branding done, I HIGHLY recommend that you use Branding by Beth. She goes above and beyond, and you will not be disappointed!”
