Zuc’min Guiding
Indigenous Tourism Brand Identity & Website Design | Alberta & British Columbia

Zuc’min Guiding came to Branding by Beth looking for a brand and website experience that better reflected the depth of their story and the meaningful work they bring to their community. Offering Indigenous-guided experiences, education and professional development opportunities throughout Alberta and British Columbia, they needed a digital presence that felt authentic, welcoming and aligned with the impact of their work.

Project Snapshot

Industry: Indigenous Tourism, Education & Outdoor Experiences
Location: Alberta & British Columbia
Services: Brand Identity • Website Design • Creative Direction • Blog Development
Platform: Squarespace

The Challenge

While Zuc’min had built meaningful experiences and strong community impact, their brand and website no longer reflected the professionalism and depth behind their offerings. Their existing website felt outdated and difficult to navigate, limiting their ability to showcase services, share educational resources and create stronger connection with their audience.

The Strategy

We focused on creating a refined visual identity and user experience rooted in clarity, connection and authenticity. Website strategy centered around creating a welcoming digital space where visitors could easily explore offerings, learn more about Indigenous-guided experiences and engage with educational content through a new blog platform.

Mood Words:
Authentic • Inclusive • Nature-Inspired • Educational • Welcoming • Grounded

The Outcome

The result is a cohesive brand and website experience that better reflects the values and impact of Zuc’min Guiding. Their new online presence now supports storytelling, education and connection while providing a stronger foundation for continued growth.

Scope of Work:
Brand Identity • Website Design • Blog Development • Creative Direction