Mountain Med Consulting
Outdoor Education Brand Strategy & Website Design | Canada
Mountain Med Consulting came to Branding by Beth looking for a brand and digital experience that reflected the professionalism, inclusivity and expertise behind their work. As leaders in outdoor and wilderness training, their growing business needed a stronger visual identity and online presence that could support future growth while positioning them as trusted educators within the industry.
Project Snapshot
Industry: Outdoor Education & Wilderness Training
Location: Canada
Services: Brand Strategy • Brand Identity • Website Design • Creative Direction • Shop Design
Platform: Squarespace
The Challenge
As Mountain Med Consulting expanded their offerings, their brand needed stronger structure and clarity to support their next stage of growth. They required a visual identity that balanced professionalism with adventure while creating a more intuitive digital experience for students navigating certifications, training opportunities and course offerings.
The Strategy
We began with a comprehensive brand strategy process focused on clarifying their mission, values and visual direction. From there, we developed a bold and structured identity system, including a primary logo suite and custom secondary badges designed to represent their specialized training programs. Website design focused on creating an organized and welcoming experience while supporting future scalability through a custom shop and course experience.
Mood Words:
Adventurous • Professional • Inclusive • Structured • Trustworthy • Bold
The Outcome
The result is a cohesive brand and website experience that positions Mountain Med Consulting as a trusted leader in wilderness education. Their new identity creates stronger credibility, supports business growth and provides an intuitive experience for students exploring and enrolling in training programs.
Scope of Work:
Brand Strategy • Brand Identity • Website Design • Creative Direction • Shop Design
“I recently had the pleasure of working with Beth, and I can confidently say she absolutely crushed it! From the very beginning, she demonstrated exceptional creativity, organization and professionalism. She took the time to really understand my company and what it stood for as well as my vision and goals -translating it all into not only new branding but also a new website that truly reflects my business. Thanks for everything you do!”
