Lucent Festival
Wellness Festival Marketing & Website Design | Alberta

Lucent Festival came to Branding by Beth looking to evolve their digital presence while supporting the continued growth of their community-driven event. Celebrating over a decade of connection, movement and wellness, Lucent had built a deeply engaged community but needed stronger systems and a more intentional marketing foundation to support the next stage of growth.

This project felt especially meaningful as the values behind Lucent — connection, community, nature and movement — closely align with my own beliefs and approach to creating meaningful experiences.

Project Snapshot

Industry: Wellness Festival & Events
Location: Alberta, Kananaskis
Services: Website Design • Marketing Design • Social Media Strategy • Email Marketing • Creative Direction • Event Design Support
Platform: Squarespace

The Challenge

As the festival grew year after year, the existing systems and online experience needed to evolve alongside it. Lucent required a more modern and streamlined digital presence that could support attendees, teachers, market vendors and future growth opportunities while maintaining the heart and authenticity that made the festival special.

The Strategy

We began by redesigning the website to create a more intuitive and engaging experience for festival attendees. The new website focused on improving navigation, highlighting workshops and events, simplifying frequently asked information and creating more seamless application systems for teachers and vendors.

Beyond the website, support extended into creating a cohesive marketing ecosystem across multiple touchpoints, including email marketing systems, social strategy and branded event materials designed to create consistency throughout the entire attendee experience.

Mood Words:
Connected • Soulful • Intentional • Grounded • Community-Driven • Uplifting

The Outcome

The result is a stronger digital and marketing foundation that supports Lucent Festival's continued growth while preserving the heart of the community that makes it so impactful. Through intentional systems, streamlined experiences and cohesive branding, the festival now has the tools to support future growth while creating a more seamless journey for attendees and partners alike.

Scope of Work:
Website Design • Email Marketing • Copywriting • Social Media Strategy • Social Media Design • Reel Creation • Poster Design • Festival Signage • Event Schedule Design • Festival Map Design • Festival Coordination • Creative Direction