Carter Booth LLP
Family Law Brand Identity & Website Design | Calgary, Alberta
Carter Booth LLP came to Branding by Beth looking to create a brand identity that fully reflected their values and modern approach to family law. With a practice rooted in empathy, compassion and genuine client care, they needed a brand and website experience that would feel approachable while building trust and standing apart from more traditional legal firms.
Project Snapshot
Industry: Family Law
Location: Calgary, Alberta
Services: Brand Strategy • Brand Identity • Website Design • Creative Direction
Platform: Squarespace
The Challenge
The legal industry often leans heavily toward corporate and formal aesthetics, which can feel intimidating for individuals navigating emotionally complex life experiences. Carter Booth LLP needed a brand that maintained professionalism while communicating warmth, trust and the people-first experience they are committed to providing.
The Strategy
We began by developing a complete brand identity rooted in the firm's values and long-term vision. Through thoughtful visual direction, strategic messaging and intentional design choices, we created a modern and refined brand system that balanced credibility with approachability. Website design focused on creating a welcoming digital experience where visitors could easily explore services, access educational resources and feel supported throughout their journey.
Mood Words:
Modern • Compassionate • Refined • Trustworthy • Welcoming • Professional
The Outcome
The result is a cohesive brand and website experience that reflects the heart of Carter Booth LLP and the care they bring to every client relationship. Their new identity creates stronger distinction within the legal industry while supporting a more intentional and approachable client experience.
Scope of Work:
Brand Strategy • Brand Identity • Website Design • Creative Direction
“Beth is a must-have for any small business looking to present a clean and sophisticated brand to their clients. Beth has been so supportive, answering all of our questions, and leaving us with results that we could only have dreamed of before we met her. The design process was very fun. We felt involved yet it was clear that Beth was doing the heavy lifting, presenting us with options. 10/10 ”
