Kappi Pets
Pet Brand Identity & Website Design | Premium Dog Nutrition

Kappi Pets came to Branding by Beth during an exciting stage of growth as they prepared to launch a new product line and expand their brand presence. As a premium dog treat company focused on holistic nutrition and ethically sourced ingredients, they needed a refreshed identity that felt sophisticated, approachable and aligned with the quality of the products they were creating.

Project Snapshot

Industry: Pet Products & Holistic Nutrition
Location: Canada
Services: Brand Strategy • Brand Identity • Packaging Design • Website Design • Social Strategy • Creative Direction
Platform: Squarespace

The Challenge

Kappi needed a stronger and more cohesive brand presence that could support future growth while standing out within the pet industry. Their challenge was creating a visual identity that balanced playfulness with sophistication while connecting with pet owners who prioritize quality, transparency and wellness for their animals.

The Strategy

We developed a fresh and elevated visual identity designed to feel light, welcoming and memorable. Through intentional colour choices, hand-drawn brand elements and a refined visual system, we created a brand experience that felt both playful and premium. Website design focused on showcasing new products while creating an informative and engaging experience through educational resources, FAQs and intuitive navigation.

Mood Words:
Playful • Bright • Sophisticated • Welcoming • Fresh • Thoughtful

The Outcome

The result is a cohesive brand and website experience designed to support Kappi's continued growth and product expansion. With stronger visual consistency and strategic marketing foundations in place, Kappi now has the tools to confidently connect with their audience and continue building a recognizable and trusted brand.

Scope of Work:
Brand Strategy • Brand Identity • Packaging Design • Website Design • Social Strategy • Creative Direction